CPL, CPA, and ROI are all acronyms that are commonly used in marketing.
CPL stands for “cost per lead,” and it refers to the amount of money that a company spends on acquiring a new lead.
CPA stands for “cost per acquisition,” and it refers to the amount of money that a company spends on acquiring a new customer.
ROI stands for “return on investment,” and it is a measure of how much revenue a company earns in relation to the amount of money that it spends on marketing and advertising.
In general, a good marketing campaign will have a low CPL and CPA and a high ROI.