Automating your marketing is one way to ensure that you consistently reach your target audience and keep them engaged. There are many different ways to automate marketing, such as using email autoresponders, setting up lead forms, using remarketing ads, and monitoring your results.
Create a marketing plan.
Before you do anything else, you need to have a marketing plan.
A marketing plan is an organized document that outlines how your company will advertise and market itself in order to increase sales, brand awareness, and customer loyalty. It includes all of the goals you want to achieve with your campaigns, which channels (websites or apps) you’re using, who’s in charge of what project, how much budget each channel has available for advertising and how long each campaign will run for. Your marketing plan should also include any benchmarks that need to be met before continuing with more expensive advertising efforts — for example: if we reach X number of visits per month on our website by Y date then we’ll spend more money because it will be worth it!
Set up email autoresponders.
When you’re introducing a new product or service, it’s important to give customers the opportunity to learn more about what you have to offer. When they sign up for your email list, set up an autoresponder that provides valuable content. This can be anything from a video tutorial on how your product works, or a brief introduction of yourself and why you started your business in the first place. Just make sure that when people sign up for your email list they receive something that’s relevant and valuable.
In addition to providing this introductory content, autoresponders are also great for introducing new products or services that haven’t been released yet but will soon be available for purchase. This can be very effective because it allows potential customers time to save their money before making the purchase decision—and then gives them another reason (the sales pitch) when they decide it’s time!
Create and use lead forms.
Lead forms are a simple, effective way to gather information from potential customers. When you have a lead form on your website, it will encourage people to provide their contact details. This is especially useful if you have an ecommerce store or sell products directly through your site.
Lead forms can be used in many ways:
- You can collect information about people who visit your website, such as their name and email address so that they can receive newsletters or updates from you and be notified when new product lines are added
- You can ask visitors if they want more information about what goods or services you offer—this way, if someone is interested in learning more about what it is that you do (and how much money they could save by using your service), then all of the relevant information would be readily available for them to read at any time during their visit
Set up remarketing ads.
Remarketing is the practice of targeting ads to people who have already visited your website.
- Remarket by targeting everyone who visits your site by adding a Google Analytics cookie to their browser and then serving them ads when they’re browsing other sites across the web.
- Remarket by placing ads on Facebook and Instagram using remarketing lists for people who have interacted with your website or signed up for your email list.
Monitor marketing results.
For you to be able to know if your marketing efforts are successful, you need to monitor them. Monitoring is important because it allows you to see how effective your efforts are and what areas of improvement exist for future campaigns.
Once these results have been collected, they can be broken down into different categories such as traffic sources (paid or organic), traffic channels (social media ads vs Facebook posts), copy variations and so on. You can even compare similar keywords (keyword A vs keyword B) by looking at their performance metrics like CTRs and CPCs over a period of time.
There are many ways to automate marketing, and it’s important to monitor the results of your automated efforts so you can make adjustments as needed.
It’s important to monitor the results of your automated efforts so you can make adjustments as needed. You may find that certain actions have a better or worse result than others, which will determine whether they should continue in future campaigns or be replaced with something else. For example, if you’re using email marketing software like MailChimp and testing different subject lines for newsletters and finding that some perform better than others, then you’ll want to continue using those subject lines in future campaigns.
If it’s been awhile since you’ve looked at how your site is performing (and trust me we all forget), now would be a good time to check up on things like bounce rate, conversion rate and number of visits per month/year/day/hour. If any of these numbers are trending downward over time then there may be something wrong with the way traffic is being directed through the site so now would be a great time fix those issues before they get out of hand!
We hope that you’ve found this article to be a helpful resource. The key takeaway is that there are many ways to automate marketing, and it’s important to monitor the results of your automated efforts so you can make adjustments as needed.