According to Wikipedia a digital native is:
a person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age.
Well, I have just been referred to as a native, which I find amusing.
I am 42, computers were not common place until I was in the final year of high school and the internet hadn’t become mainstream until I hit university, and even then it was bulletin boards accessible via a Unix dumb terminal. So for me to be called a digital native is like my grandmother has been on Facebook forever.
This brings us to the next question. What are kids of tomorrow going to do if there is no internet access and no technology to access it? They might become part of the “revolution” and go analogue.
In fact a recent book “The revenge of analog” by David Sax, clearly shows that the days of analogue are not numbered, in fact with the modern world moving at such a pace the young are going back to something much simpler.
So the marketer in me then asks, how can we marry the two and produce something with the power of digital but the relaxed vibe of analogue? I don’t know yet, but whomever works it out will be a rich person.