Is there still a place for traditional marketing?

Is there still a place for traditional marketing?

Too bloody right there is! I was meeting with a potential client the other day after being introduced to them via a traditional PR firm. This firm does not have a handle on digital yet and at the moment do not need it to survive, or even thrive in their case. Even though their digital chops are not there it struck me during this meeting as they presented their “traditional” approach that without the “old school” approach the digital tac becomes that much harder. Think of somewhere like Super Amart. Dan and the crew from Next Thursday are doing a fantastic job of getting that brand seen and known a little better through the use of a “back to basics” approach of getting a great looking product up and in front of people, literally (think massive billboards). This approach is then creating that “top of mind” for someone to go and search online for Super Amart, not “affordable leather couches” where the search results have been flooded by companies who can import cheap couches then spend the savings on SEO and SEM. Wouldn’t you prefer a method of bringing the old and new together to deliver the most cost effective execution imaginable? I sure as hell would.   How many cliche’s did you spot...
3 Advantages to Landing Pages

3 Advantages to Landing Pages

A landing page is a specifically built page within a website, or on a standalone platform, that is purely designed to get people to: Signup to something Buy something from you Deliver something to people Just help people out with something So those three advantages to landing pages: Can be campaign specific. The whole page can be to deliver one thing and one thing only so you don’t dilute your content with other offerings and information. They are quick You can have a new landing page up and going in a matter of minutes (if you have your content and template) without needing to change website design to fit. They are immensely measurable You can track EVERYHING in a landing page and thusly learn from each and every page you have built or used. You can even A/B split test without the hassle of building a mechanism to deliver the tests. A landing page is like a website on steroids, lots more sales, lots more data, lots more testing, all becoming your Intellectual Property (IP). Driving data driven decisions and more market share.   If you want to know more head on over to LeadMe...
To lease or own?

To lease or own?

At a recent workshop it was pointed out that the price of an effective and well built website seems exorbitant to a struggling small business or startup. Of course we can’t see that because we need to apply many unseen factors into every build plus years of experience translate into a seamless, and seemingly easy process. This got me thinking, what if you could lease a website like you would any other equipment within your business? The lessor takes care of the maintenance, which is a major overhead these days with security updates seeming to come out every week, and after 18 months a new lick of paint and some new curtains for the site. All of this built into a monthly expense which becomes part of the marketing budget and bit of a tax break whilst you are at it. Just thought I would throw that out there. Maybe it’s time to look at the internet as a vehicle for growth rather than a lost expense for something you will never physically...

Are you coming from Why or What?

This is a fascinating TED talk by Simon Sinek about how great leaders inspire. It boils down to deciding where you are being driven from, either you are selling the what, so the latest and greatest widget, or the why, this widget will change the world. Are you on purpose or out to make a...
That SEO minefield changed again

That SEO minefield changed again

So did you notice the Google update late in May? There was no notification just certain changes in your ranking or your SEO efforts. Your competitors may have moved dramatically or you may have changed position. Either way there was a change with a renewed focus on quality content over old, stale, irrelevant content. When was the last time you performed an audit of your sites content and structure? Have you ever performed an...