Questions to ask your web developer

Questions to ask your web developer

The Gold Coast glitz and glamour does not translate well into savvy marketers willing to get a job done right the first time. Specialising in Gold Coast web design, OnSwitch, has managed to see another side of people trying to make a buck from peoples lack of knowledge. So without further delay, here are the questions everyone needs to ask their we developer: [list_2] Can I see your past work? How long have you been in the industry? What technologies do you specialise in? Are they open source and is there a large community out there to support us if this relationship ends? Do you perform a digital audit before a project? Do you create the information architecture (IA) before the development begins for approval? Do we get staged releases so we can check we are on the same page? Is there a clear project schedule with clear milestones for us to meet? Can we have the site/campaign/social strategy tested by a third party? [/list_2] And finally ask for a price that includes all of these things, because without the following you are just getting a shiny new toy that no one will ever see: [list_2] SEO Strategy Digital audit of existing assets Information Architecture (IA) Design including 2 rounds of feedback (if needed) otherwise Optimised Theme (WordPress) At least 2 weeks of testing UAT (User Acceptance Testing) [/list_2] After all that the site and database structure can actually get under way. Remember, if you need a 3rd party to bounce some ideas off please give us a call or email....
Sharpen the pencils, quality wins again!

Sharpen the pencils, quality wins again!

It has emerged again that quality content is the clear winner when it comes to SEO. You can get your SSL Certificate in place and you can look into spinning articles into the internet, but unless your content is quality you are just spinning your virtual wheels. So do you have a strategy around your content? Do you have a clear plan on what, when and where you are going to share this quality content? Do you actually have the ability to write and curate this fantastic content? Get yourself a strategy then plan the resources you will need. The pay off will far outweigh the expenditure in both your time and anything you...

Are you ready for Hybrid Thinking

A very interesting TED talk from Ray Kurzweil, one of the leading brains on A.I. (Artificial Intelligence) and where our brains are going. Think to “the cloud” on steroids! That’s right directly plugging your brain into the cloud to access all the power and information available currently through a search engine, thusly creating a hybrid brain.. If I were a marketing type I would be taking that on board and thinking of how people have said SEO is dead and now thinking of how we are going to get directly into peoples brains through their own thoughts. But that might just be a little too...

Is there any kind of strategy?

I have written about this before, Build it and they will come┬ájust doesn’t work. More and more people are coming to us for a “New Website” but the instant I ask about the strategy behind the rebuild I get blank stares. What is the site supposed to be doing for you? Inreasing enquiries? Increasing sales? Increasing brand awareness? Then what are the supporting channels that will be built around this new website? Are all the channels working within the same strategy? Is your SEO targeting conversion keywords that will get you to the goal? Is your SEM using the same strategy to get targeted people to your custom landing pages? Then is the custom landing page built in such a way that the targeted prospect is shown a clear call to action that will invoke...

As a digital agency how do you explain….

As a digital agency is getting harder and harder to explain to clients that the playing field is a constant changing animal. After reading that Google are moving to a monthly Panda update of their spam algorithm I know it will send a few clients into a frenzy. A little knowledge is a dangerous thing, in that these clients monitor their search rankings and any movement is something “you” have obviously done as Google can’t possibly update things that often. At the information being put out there so the informed can look to blame someone apart from the digital agency or even traditional agency. For more info:...