5 SEO Tactics You Can Do Now

5 SEO Tactics You Can Do Now

There are about a millions things that can be done and continuously tweaked to achieve a good ROI on your SEO spend. Just measuring ROI of SEO is an art within itself so you could easily be led down the garden path and lose your shirt very quickly. Here I have put together 5 things that you can do yourself that can deliver big results if not already in place and also it can deliver a boost just from reviewing where you are currently at with the SEO process. Have you put in alt tags for every image? Don’t just insert the title of the page or post either. You need to make the alt tag a description of the image, and maybe your brand name. The reason: it will help when people search for an image. So when they search for an image of a chair and there is your post image within alt tag of “red chair OnSwitch digital”. The old chestnut of Title Tags. Take note of what you want to rank for within the search engines. Then using that list review the title tags within your site. Do your titles address the keywords you made a list of? Is your domain name targeting your keywords or your brand? Will you use the domain name to be the focal point of a brand campaign, ie get your name out there and be found easily and quickly from a brand name search? Or are you just trying to rank for some keywords that can deliver sales, leads etc etc? Make the decision and stick to it. Do...
Are you Omnichannel?

Are you Omnichannel?

Yes, that is a serious question. So the next question is what IS omnichannel? Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. So first and foremost is your web presence responsive, ie it works on all devices and is still a decent sales tool on mobile devices? Are you employing offline channels to direct people to your online presence? How are you tracking this? Do you have the mechanisms to even marry the offline and online parts of your marketing and sales procedures or are you blazing away on whatever channel you can get to? Then we move into the intangible things that are hard to track and quantify, such as a decent SEO strategy. You are paying for the SEO services but no one can ever be 100% sure of it’s complete...
SEO is dead or is it online advertising that is dead

SEO is dead or is it online advertising that is dead

According to the “experts” SEO is going the way of the dinosaurs and these charlatans who offer SEO services are not getting any results for their clients. Now I have just seen that online advertising is about to be declared and DOA. So according to all these experts the Internet is about to go back to its birth and become bulletin boards for people to chat about the latest incarnation of the World of Warcraft and not business. So once we take a step back and look at things we can see that all these things plus a lot more need to be considered in any business and its marketing. SEO is alive and kicking, possibly more than ever, as google keeps changing things. If you haven’t got a decent optimisation plan in place then each and every change will require a lot of work to be done with seemingly no clear results. Online advertising needs to be built around a decent premise and campaign that is going to engage. Engagement is great but unless you have an optimised site or landing page then the campaign becomes a wonderful way to spend cash on getting your name out there. We can then move into all the other acronyms. SEO, SEM, SMM, AND TLA (Three Letter Acronym). All of them necessary, except one, no prizes for guessing which one. In isolation any and all disciplines are dead and buried, however when putting a complete campaign or strategy together all channels need to be considered and...
That SEO minefield changed again

That SEO minefield changed again

So did you notice the Google update late in May? There was no notification just certain changes in your ranking or your SEO efforts. Your competitors may have moved dramatically or you may have changed position. Either way there was a change with a renewed focus on quality content over old, stale, irrelevant content. When was the last time you performed an audit of your sites content and structure? Have you ever performed an...
Questions to ask your web developer

Questions to ask your web developer

The Gold Coast glitz and glamour does not translate well into savvy marketers willing to get a job done right the first time. Specialising in Gold Coast web design, OnSwitch, has managed to see another side of people trying to make a buck from peoples lack of knowledge. So without further delay, here are the questions everyone needs to ask their we developer: [list_2] Can I see your past work? How long have you been in the industry? What technologies do you specialise in? Are they open source and is there a large community out there to support us if this relationship ends? Do you perform a digital audit before a project? Do you create the information architecture (IA) before the development begins for approval? Do we get staged releases so we can check we are on the same page? Is there a clear project schedule with clear milestones for us to meet? Can we have the site/campaign/social strategy tested by a third party? [/list_2] And finally ask for a price that includes all of these things, because without the following you are just getting a shiny new toy that no one will ever see: [list_2] SEO Strategy Digital audit of existing assets Information Architecture (IA) Design including 2 rounds of feedback (if needed) otherwise Optimised Theme (WordPress) At least 2 weeks of testing UAT (User Acceptance Testing) [/list_2] After all that the site and database structure can actually get under way. Remember, if you need a 3rd party to bounce some ideas off please give us a call or email....
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