How to build a strategy

So, you have a strategy, now what? Have you identified the channels you want to target? Do you know your customer, or demographic? What channels would they use? Do you have a budget? Is the budget an overall budget or do you have a plan for each channel? Once you can answer all of that, do you an execution in mind? Is it going to be a brand driven exercise so you will stick to the people who know you and play it safe, or will you attack the market with something “out there” that will knock their socks off? Something to think about? I hope so. The possibilities are...
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