To lease or own?

To lease or own?

At a recent workshop it was pointed out that the price of an effective and well built website seems exorbitant to a struggling small business or startup. Of course we can’t see that because we need to apply many unseen factors into every build plus years of experience translate into a seamless, and seemingly easy process. This got me thinking, what if you could lease a website like you would any other equipment within your business? The lessor takes care of the maintenance, which is a major overhead these days with security updates seeming to come out every week, and after 18 months a new lick of paint and some new curtains for the site. All of this built into a monthly expense which becomes part of the marketing budget and bit of a tax break whilst you are at it. Just thought I would throw that out there. Maybe it’s time to look at the internet as a vehicle for growth rather than a lost expense for something you will never physically...
Go on, get lost!!

Go on, get lost!!

When was the last time you got lost? I mean really lost. No phone to help you get back, no map to refer to, nothing but your natural instincts and a sense of adventure. Oh you can’t remember? You never have? Well, I got lost the other week, without phone reception, no map and no idea where I had ended up. and……………..   It was fantastic!! It actually made me happy inside to know I was somewhere I hadn’t been before and I didn’t know where I was going. Yes, I could have just gone back the way I came but that would have defeated or destroyed this feeling of adventure I suddenly had. We live in a connected world that is quite possibly too connected. When can we truly switch off, disconnect let go of this false connectedness? Hopefully sooner rather than later. In my opinion it is killing...

How to move into digital

So, at the moment I am working for a traditional marketing agency whom are trying to tackle the digital world. This post is about some of the lessons I am learning when it comes to education someone (business owner or employee) on how to move into the digital world. Recently I have seen digital put aside because it just seemed “too hard” and replaced with traditional mediums. When I asked about clearly measuring the success I was met with blank looks. Digital or online channels are clearly measurable. Who and how did the people interact with the ad, banner, post, website etc? With digital tools all the metrics are clear and present within report on report. As long as you have a clear goal in mind and are willing to get through the initial scope for any work the power of digital marketing is astounding. As an example, a well optimized google Adwords ad can be viewed by thousands of people within a day, and that is measured. Compare to a tv ad that is out there and cannot be accurately measured. Also compare budgets of online starting at $100 and tv starting at $1000 and no clear measurement. Have a think about digital in these economic times and you too can experience a massive ROI. Good...
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