For all your [insert service or product] needs

For all your [insert service or product] needs

I am seeing more and more of this lazy tagline! For all your widget needs! I even saw it on a large balloon above a petrol station. “For all your convenience needs”. So what is a convenience and can you get 2 for 1? Yes I might need a widget but why should I come and get your widgets? Are they any good? Are they affordable? Do you have the colours I want? Do you even have the size I need? Why not try something creative like, “We have every size and every colour of widget imaginable” or “Rated best widget in country”. So when thinking of a brand tagline please put a bit of thought into it rather than going with something boring and unimaginative. If you are still struggling just give us a call and we can...
Sharpen the pencils, quality wins again!

Sharpen the pencils, quality wins again!

It has emerged again that quality content is the clear winner when it comes to SEO. You can get your SSL Certificate in place and you can look into spinning articles into the internet, but unless your content is quality you are just spinning your virtual wheels. So do you have a strategy around your content? Do you have a clear plan on what, when and where you are going to share this quality content? Do you actually have the ability to write and curate this fantastic content? Get yourself a strategy then plan the resources you will need. The pay off will far outweigh the expenditure in both your time and anything you...

Internet of things and everything else

  So just watched an interesting video about how the world of logistics is about to change for good with the use of the internet as a medium for moving things. So the offline world and online world just become one. I have said it before that soon the line between the worlds would soon be blurred to the point that we will not see the difference. Soon is here and now! What other ways do you think you could blur the lines? What about marketing to people as they move from real world to device driven interaction. Google have opened this up with their changes so why not run with it. An API here and web call there, bingo you have a profile of...

Are you ready for Hybrid Thinking

A very interesting TED talk from Ray Kurzweil, one of the leading brains on A.I. (Artificial Intelligence) and where our brains are going. Think to “the cloud” on steroids! That’s right directly plugging your brain into the cloud to access all the power and information available currently through a search engine, thusly creating a hybrid brain.. If I were a marketing type I would be taking that on board and thinking of how people have said SEO is dead and now thinking of how we are going to get directly into peoples brains through their own thoughts. But that might just be a little too...

How to hide a dead body!

Welcome to www.howtohideadeadbody.net !! Kidding, that is just a bit of┬álink bait. This is where I give you links to affiliates whom will sell you a complete guide or a set of instructional videos on how to dispose of that pesky cadaver. All whilst making me money by giving me a cut of that guide or video series revenue. So are there easy ways to make money on the internet, I hear you ask? Short answer, no! To make money on the internet you need to do exactly what you would do off of the internet. You need to build awareness! You need to get stuck into marketing! And what we tend to preach of lot of here, you need to build a complete STRATEGY! Without that strategy you are just making landing pages on the internet to trap unsuspecting people into buying something they don’t need or want. You want to build a relationship with your clients. You want to be trustworthy. You are the expert so let people...