How will advertising change over the next 10 years?

How will advertising change over the next 10 years?

Watching my kids make me wonder how advertisers will access these kids in the coming years. They are not interested in watching TV. They want the iPad with instant access to content delivered through Youtube. The intro (pre roll) advertising doesn’t bother them but then again I don’t think it is sinking in either. Then there is the thought that these types of ads have been around since the invention of the silver screen, think “get your popcorn at the candy bar before the movie starts”. There is also the school of thought that all these triggers subliminally enter the brain and when you are out shopping the recognition of the brand or product is triggered. Hence “Brand Recognition”! But how do you get the best access to these impressionable minds. I would prefer if you didn’t with my kids but then again it is what I do. You get access to them via things like the latest craze on Youtube, unpacking videos. My kids always seem to end up looking at the latest Frozen product being unwrapped and critiqued but someone putting on a childish voice and trying to look at the product from the perspective of a child. Forget advertising, creative, original content wins every time. So there you have it just keep writing informative and authoritative content that will let your audience in on your expertise. Advertising won’t change in the next 10 years but content will change the way we navigate through...
Not micro manage but micro market

Not micro manage but micro market

Set Godin has just written a very interesting article on the new way of marketing. I say new way but it is the way us online, digital marketers have been doing it for ages. That is employing a method as follows: Who is your ideal client? Where is your ideal client (can be part of question 1)? What channels do they frequent? (social, news, search, local) Identify the channel options for marketing? (viral content, targeted ads, remarketing…….) Plan the budget and ROI Go for it!! No longer can you mass market to the masses via TV or radio. People are looking for the specialist who can give them their personal product. Something to brag about to their friends! There is still the “I got the bargain of the century” mentality but now it is “I got this personalised for me, there will be no other like it, and it was the bargain of the...
Email marketing without mobile is….

Email marketing without mobile is….

a bit of a problem in this modern day. According to new stats out recently, 53% of emails are now opened on a mobile device. This also shows a serious decline in desktop applications opening emails, ie Outlook. So for 2014 the breakdown of email clients is: iPhone 28% Gmail 16% iPad 12% Outlook 9% Apple Mail 8% These stats then bring us to the use of coding conventions in emails. There was once the need, or rather necessity, to build all email campaigns in the antiquated table format to cope with Outlook. Goodbye Antiques! Those days are gone and we can finally build to modern clients and browsers. Through the use of a single line of [email protected] screen and (-webkit-min-device-pixel–ratio:0) { /* Insert styles here */ } we are suddenly able to target the clients with support for HTML5 & CSS3 for a greater UX (User eXperience) design. Then we build to the greatest client and tone things back to still deliver an experience for recipients on the non-webkit email clients. If this all sounds like double-dutch just give us a shout and we can explain it a little better and even show you what is possible these days. Get in...
For all your [insert service or product] needs

For all your [insert service or product] needs

I am seeing more and more of this lazy tagline! For all your widget needs! I even saw it on a large balloon above a petrol station. “For all your convenience needs”. So what is a convenience and can you get 2 for 1? Yes I might need a widget but why should I come and get your widgets? Are they any good? Are they affordable? Do you have the colours I want? Do you even have the size I need? Why not try something creative like, “We have every size and every colour of widget imaginable” or “Rated best widget in country”. So when thinking of a brand tagline please put a bit of thought into it rather than going with something boring and unimaginative. If you are still struggling just give us a call and we can...
Sharpen the pencils, quality wins again!

Sharpen the pencils, quality wins again!

It has emerged again that quality content is the clear winner when it comes to SEO. You can get your SSL Certificate in place and you can look into spinning articles into the internet, but unless your content is quality you are just spinning your virtual wheels. So do you have a strategy around your content? Do you have a clear plan on what, when and where you are going to share this quality content? Do you actually have the ability to write and curate this fantastic content? Get yourself a strategy then plan the resources you will need. The pay off will far outweigh the expenditure in both your time and anything you...