Automation is the new frontier

Automation is the new frontier

I have written before about the wonders automating systems with things like IFTTT and Zapier. But now people are starting to see the true power of things for everyone. Take for example the disabled who just need the door to unlock, the alarm to turn and the lights to turn on when they get home. Bet you hadn’t thought of using online automation for that? What about a distress signal instigated by an elderly person suddenly falling with a phone in there pocket then not moving. The phone would have felt the sudden fall then the lack of motion. This could then trigger an alert via an app to tell nursing home staff of the fall or one step further send a distress signal to the Ambulance service with GPS co-ordinates from the phone. We can then look at saving the planet. How about office towers that purely use lighting and air conditioning controlled by movement being detected and not relying on people to turn lights or heating/cooling off as they leave. How about using purely the power of digital assets. You instigate an online advertising campaign via Google Adwords. This campaign is driving people to your landing page to register for a free e-book. This registration is taken via Infusionsoft and these people are then in your workflow of timed and thought out sales pitches. Throughout the wholse process you are being notified of each registration that is being recorded automatically in a spreadsheet for you check or you are getting emails. Currently there about 1000 different interactions you can use online and offline to automate just about...
The death of Adobe Flash!

The death of Adobe Flash!

So can you remember where you were when New Horizons did it’s flyby of Pluto? No, neither can I. But I can tell you where I was when Flash suddenly become poison and no longer worked in my trusted browsers. I was trying to get my invoicing done and suddenly the software I was using threw an error because for some reason it used flash somewhere in it’s structure. Firefox first started not supporting any version of the plugin and made it abundantly clear that it was not going to let it work no matter what, and now I am getting warnings from Chrome that Flash is about to be unsupported. Steve Jobs started something here. Speaking from the side of a marketer who has to produce advertising banners with punch that used to be all delivered in Flash, we now have to produce HTML5 banners to get things to work across mobile devices (iOS) that are dominating the landscape. Welcome to Web...
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