Is there still a place for traditional marketing?

Is there still a place for traditional marketing?

Too bloody right there is! I was meeting with a potential client the other day after being introduced to them via a traditional PR firm. This firm does not have a handle on digital yet and at the moment do not need it to survive, or even thrive in their case. Even though their digital chops are not there it struck me during this meeting as they presented their “traditional” approach that without the “old school” approach the digital tac becomes that much harder. Think of somewhere like Super Amart. Dan and the crew from Next Thursday are doing a fantastic job of getting that brand seen and known a little better through the use of a “back to basics” approach of getting a great looking product up and in front of people, literally (think massive billboards). This approach is then creating that “top of mind” for someone to go and search online for Super Amart, not “affordable leather couches” where the search results have been flooded by companies who can import cheap couches then spend the savings on SEO and SEM. Wouldn’t you prefer a method of bringing the old and new together to deliver the most cost effective execution imaginable? I sure as hell would.   How many cliche’s did you spot...
How will advertising change over the next 10 years?

How will advertising change over the next 10 years?

Watching my kids make me wonder how advertisers will access these kids in the coming years. They are not interested in watching TV. They want the iPad with instant access to content delivered through Youtube. The intro (pre roll) advertising doesn’t bother them but then again I don’t think it is sinking in either. Then there is the thought that these types of ads have been around since the invention of the silver screen, think “get your popcorn at the candy bar before the movie starts”. There is also the school of thought that all these triggers subliminally enter the brain and when you are out shopping the recognition of the brand or product is triggered. Hence “Brand Recognition”! But how do you get the best access to these impressionable minds. I would prefer if you didn’t with my kids but then again it is what I do. You get access to them via things like the latest craze on Youtube, unpacking videos. My kids always seem to end up looking at the latest Frozen product being unwrapped and critiqued but someone putting on a childish voice and trying to look at the product from the perspective of a child. Forget advertising, creative, original content wins every time. So there you have it just keep writing informative and authoritative content that will let your audience in on your expertise. Advertising won’t change in the next 10 years but content will change the way we navigate through...

Are you coming from Why or What?

This is a fascinating TED talk by Simon Sinek about how great leaders inspire. It boils down to deciding where you are being driven from, either you are selling the what, so the latest and greatest widget, or the why, this widget will change the world. Are you on purpose or out to make a...
Go on, get lost!!

Go on, get lost!!

When was the last time you got lost? I mean really lost. No phone to help you get back, no map to refer to, nothing but your natural instincts and a sense of adventure. Oh you can’t remember? You never have? Well, I got lost the other week, without phone reception, no map and no idea where I had ended up. and……………..   It was fantastic!! It actually made me happy inside to know I was somewhere I hadn’t been before and I didn’t know where I was going. Yes, I could have just gone back the way I came but that would have defeated or destroyed this feeling of adventure I suddenly had. We live in a connected world that is quite possibly too connected. When can we truly switch off, disconnect let go of this false connectedness? Hopefully sooner rather than later. In my opinion it is killing...
Responsive NOT Mobile

Responsive NOT Mobile

So Google have just rolled out their latest update and it will catch a lot of businesses and people out. Do you have a mobile site up and running and think you are safe? does your mobile friendly site sit at http://m.domain.com? You might have it all wrong. Your site needs to be responsive. So your main site needs to adapt to the device viewing it and give the end user a friendly experience. Have you tested it yet?...
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