That SEO minefield changed again

That SEO minefield changed again

So did you notice the Google update late in May? There was no notification just certain changes in your ranking or your SEO efforts. Your competitors may have moved dramatically or you may have changed position. Either way there was a change with a renewed focus on quality content over old, stale, irrelevant content. When was the last time you performed an audit of your sites content and structure? Have you ever performed an...
Questions to ask your web developer

Questions to ask your web developer

The Gold Coast glitz and glamour does not translate well into savvy marketers willing to get a job done right the first time. Specialising in Gold Coast web design, OnSwitch, has managed to see another side of people trying to make a buck from peoples lack of knowledge. So without further delay, here are the questions everyone needs to ask their we developer: [list_2] Can I see your past work? How long have you been in the industry? What technologies do you specialise in? Are they open source and is there a large community out there to support us if this relationship ends? Do you perform a digital audit before a project? Do you create the information architecture (IA) before the development begins for approval? Do we get staged releases so we can check we are on the same page? Is there a clear project schedule with clear milestones for us to meet? Can we have the site/campaign/social strategy tested by a third party? [/list_2] And finally ask for a price that includes all of these things, because without the following you are just getting a shiny new toy that no one will ever see: [list_2] SEO Strategy Digital audit of existing assets Information Architecture (IA) Design including 2 rounds of feedback (if needed) otherwise Optimised Theme (WordPress) At least 2 weeks of testing UAT (User Acceptance Testing) [/list_2] After all that the site and database structure can actually get under way. Remember, if you need a 3rd party to bounce some ideas off please give us a call or email....
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