Digital Asset Audit

Digital Asset Audit

Is your business visible when someone searches in your area for your services? Does all of your digital marketing material match and create a complete picture of what you can offer? Is your digital marketing working for you? A digital audit will investigate all digital assets including your website, your social media your search optimisation. Your social media does not just mean Facebook. We look at ALL social media including, but not limited to Twitter, Google+, Google Business, Instagram etc. What you get: Your website optimised for Local SEO Your social media pages optimised Analytics optimisation to enable complete tracking of all activity  A recommended course of action to further enhance your local search reach A recommended approach for implementing an online advertising...
Creative or Analytical Thinker? Which are you?

Creative or Analytical Thinker? Which are you?

After a tumultuous 10 months I have found that there is a massive different between creatively thinking through a problem and analysing a problem. After all I have been a programmer for 20 years. I used to think I was an analyst who took in all the information, calculated the outcomes and came to an educated conclusion. “Used to” is the operative phrase here. After almost working myself into an early grave, quite literally, I found myself on a cocktail of modern drugs that removed a lot of my massive highs and deep lows so I could maintain an even keel. It took 7 months of experimentation and countless dark times before a psychiatrist prescribed something known as “Californian Rocket Fuel”. Eureka!! I felt 90% myself again, with one glaring difference. My emotion that used to drive my creativity was flattened. This “flatness” has shown me how much I had been using this emotion to think creatively and solve problems. I WAS a creative thinker, NOW I am an analytical thinker. I can now see the chasm, the great divide, between both streams. Where I would get flustered in the face of too much information previously I can now sit calmly with all the information and truly come to an informed...

Is modern technology stealing something?

Speaking as a man who has shocking handwriting, mainly due to the need to write quickly during those 3 hour university lectures, I have gotten a new appreciation of the written word. I dare you to watch this and not feel inspired to start writing with a pen...

Internet of things and everything else

  So just watched an interesting video about how the world of logistics is about to change for good with the use of the internet as a medium for moving things. So the offline world and online world just become one. I have said it before that soon the line between the worlds would soon be blurred to the point that we will not see the difference. Soon is here and now! What other ways do you think you could blur the lines? What about marketing to people as they move from real world to device driven interaction. Google have opened this up with their changes so why not run with it. An API here and web call there, bingo you have a profile of...

Are you ready for Hybrid Thinking

A very interesting TED talk from Ray Kurzweil, one of the leading brains on A.I. (Artificial Intelligence) and where our brains are going. Think to “the cloud” on steroids! That’s right directly plugging your brain into the cloud to access all the power and information available currently through a search engine, thusly creating a hybrid brain.. If I were a marketing type I would be taking that on board and thinking of how people have said SEO is dead and now thinking of how we are going to get directly into peoples brains through their own thoughts. But that might just be a little too...