3 Advantages to Landing Pages

3 Advantages to Landing Pages

A landing page is a specifically built page within a website, or on a standalone platform, that is purely designed to get people to: Signup to something Buy something from you Deliver something to people Just help people out with something So those three advantages to landing pages: Can be campaign specific. The whole page can be to deliver one thing and one thing only so you don’t dilute your content with other offerings and information. They are quick You can have a new landing page up and going in a matter of minutes (if you have your content and template) without needing to change website design to fit. They are immensely measurable You can track EVERYHING in a landing page and thusly learn from each and every page you have built or used. You can even A/B split test without the hassle of building a mechanism to deliver the tests. A landing page is like a website on steroids, lots more sales, lots more data, lots more testing, all becoming your Intellectual Property (IP). Driving data driven decisions and more market share.   If you want to know more head on over to LeadMe...
Are you Omnichannel?

Are you Omnichannel?

Yes, that is a serious question. So the next question is what IS omnichannel? Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. So first and foremost is your web presence responsive, ie it works on all devices and is still a decent sales tool on mobile devices? Are you employing offline channels to direct people to your online presence? How are you tracking this? Do you have the mechanisms to even marry the offline and online parts of your marketing and sales procedures or are you blazing away on whatever channel you can get to? Then we move into the intangible things that are hard to track and quantify, such as a decent SEO strategy. You are paying for the SEO services but no one can ever be 100% sure of it’s complete...
To lease or own?

To lease or own?

At a recent workshop it was pointed out that the price of an effective and well built website seems exorbitant to a struggling small business or startup. Of course we can’t see that because we need to apply many unseen factors into every build plus years of experience translate into a seamless, and seemingly easy process. This got me thinking, what if you could lease a website like you would any other equipment within your business? The lessor takes care of the maintenance, which is a major overhead these days with security updates seeming to come out every week, and after 18 months a new lick of paint and some new curtains for the site. All of this built into a monthly expense which becomes part of the marketing budget and bit of a tax break whilst you are at it. Just thought I would throw that out there. Maybe it’s time to look at the internet as a vehicle for growth rather than a lost expense for something you will never physically...
Responsive NOT Mobile

Responsive NOT Mobile

So Google have just rolled out their latest update and it will catch a lot of businesses and people out. Do you have a mobile site up and running and think you are safe? does your mobile friendly site sit at http://m.domain.com? You might have it all wrong. Your site needs to be responsive. So your main site needs to adapt to the device viewing it and give the end user a friendly experience. Have you tested it yet?...
Questions to ask your web developer

Questions to ask your web developer

The Gold Coast glitz and glamour does not translate well into savvy marketers willing to get a job done right the first time. Specialising in Gold Coast web design, OnSwitch, has managed to see another side of people trying to make a buck from peoples lack of knowledge. So without further delay, here are the questions everyone needs to ask their we developer: [list_2] Can I see your past work? How long have you been in the industry? What technologies do you specialise in? Are they open source and is there a large community out there to support us if this relationship ends? Do you perform a digital audit before a project? Do you create the information architecture (IA) before the development begins for approval? Do we get staged releases so we can check we are on the same page? Is there a clear project schedule with clear milestones for us to meet? Can we have the site/campaign/social strategy tested by a third party? [/list_2] And finally ask for a price that includes all of these things, because without the following you are just getting a shiny new toy that no one will ever see: [list_2] SEO Strategy Digital audit of existing assets Information Architecture (IA) Design including 2 rounds of feedback (if needed) otherwise Optimised Theme (WordPress) At least 2 weeks of testing UAT (User Acceptance Testing) [/list_2] After all that the site and database structure can actually get under way. Remember, if you need a 3rd party to bounce some ideas off please give us a call or email....