3 Advantages to Landing Pages

3 Advantages to Landing Pages

A landing page is a specifically built page within a website, or on a standalone platform, that is purely designed to get people to: Signup to something Buy something from you Deliver something to people Just help people out with something So those three advantages to landing pages: Can be campaign specific. The whole page can be to deliver one thing and one thing only so you don’t dilute your content with other offerings and information. They are quick You can have a new landing page up and going in a matter of minutes (if you have your content and template) without needing to change website design to fit. They are immensely measurable You can track EVERYHING in a landing page and thusly learn from each and every page you have built or used. You can even A/B split test without the hassle of building a mechanism to deliver the tests. A landing page is like a website on steroids, lots more sales, lots more data, lots more testing, all becoming your Intellectual Property (IP). Driving data driven decisions and more market share.   If you want to know more head on over to LeadMe...
Not micro manage but micro market

Not micro manage but micro market

Set Godin has just written a very interesting article on the new way of marketing. I say new way but it is the way us online, digital marketers have been doing it for ages. That is employing a method as follows: Who is your ideal client? Where is your ideal client (can be part of question 1)? What channels do they frequent? (social, news, search, local) Identify the channel options for marketing? (viral content, targeted ads, remarketing…….) Plan the budget and ROI Go for it!! No longer can you mass market to the masses via TV or radio. People are looking for the specialist who can give them their personal product. Something to brag about to their friends! There is still the “I got the bargain of the century” mentality but now it is “I got this personalised for me, there will be no other like it, and it was the bargain of the...
Email marketing without mobile is….

Email marketing without mobile is….

a bit of a problem in this modern day. According to new stats out recently, 53% of emails are now opened on a mobile device. This also shows a serious decline in desktop applications opening emails, ie Outlook. So for 2014 the breakdown of email clients is: iPhone 28% Gmail 16% iPad 12% Outlook 9% Apple Mail 8% These stats then bring us to the use of coding conventions in emails. There was once the need, or rather necessity, to build all email campaigns in the antiquated table format to cope with Outlook. Goodbye Antiques! Those days are gone and we can finally build to modern clients and browsers. Through the use of a single line of code @media screen and (-webkit-min-device-pixel–ratio:0) { /* Insert styles here */ } we are suddenly able to target the clients with support for HTML5 & CSS3 for a greater UX (User eXperience) design. Then we build to the greatest client and tone things back to still deliver an experience for recipients on the non-webkit email clients. If this all sounds like double-dutch just give us a shout and we can explain it a little better and even show you what is possible these days. Get in...
Questions to ask your web developer

Questions to ask your web developer

The Gold Coast glitz and glamour does not translate well into savvy marketers willing to get a job done right the first time. Specialising in Gold Coast web design, OnSwitch, has managed to see another side of people trying to make a buck from peoples lack of knowledge. So without further delay, here are the questions everyone needs to ask their we developer: [list_2] Can I see your past work? How long have you been in the industry? What technologies do you specialise in? Are they open source and is there a large community out there to support us if this relationship ends? Do you perform a digital audit before a project? Do you create the information architecture (IA) before the development begins for approval? Do we get staged releases so we can check we are on the same page? Is there a clear project schedule with clear milestones for us to meet? Can we have the site/campaign/social strategy tested by a third party? [/list_2] And finally ask for a price that includes all of these things, because without the following you are just getting a shiny new toy that no one will ever see: [list_2] SEO Strategy Digital audit of existing assets Information Architecture (IA) Design including 2 rounds of feedback (if needed) otherwise Optimised Theme (WordPress) At least 2 weeks of testing UAT (User Acceptance Testing) [/list_2] After all that the site and database structure can actually get under way. Remember, if you need a 3rd party to bounce some ideas off please give us a call or email....
Digital Asset Audit

Digital Asset Audit

Is your business visible when someone searches in your area for your services? Does all of your digital marketing material match and create a complete picture of what you can offer? Is your digital marketing working for you? A digital audit will investigate all digital assets including your website, your social media your search optimisation. Your social media does not just mean Facebook. We look at ALL social media including, but not limited to Twitter, Google+, Google Business, Instagram etc. What you get: Your website optimised for Local SEO Your social media pages optimised Analytics optimisation to enable complete tracking of all activity  A recommended course of action to further enhance your local search reach A recommended approach for implementing an online advertising...
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