How to rank for gold coast digital agency

How to rank for gold coast digital agency

These days there are methods and theories around everything to do with SEO, SMM and SEM. Most believe that if you link things back and forth that the gain will outweigh the effort. I am of the opinion that you need to build quality content that will show you know your stuff and display something that is of use to someone else. The “how” to rank for gold coast digital agency First to do is to write an article to clearly defines where you sit within the gold coast digital agency community. Then broadcast aforementioned post to the relevant social media channels, even promote that you are a digital agency on the gold coast within the channel. See if you can gain some backlinks either by using citations and that directly refer to advertising agency that specialises in digital located within the Gold Coast and Brisbane areas.   Then sit back, record and measure constantly to see what has been gained, or...
How will advertising change over the next 10 years?

How will advertising change over the next 10 years?

Watching my kids make me wonder how advertisers will access these kids in the coming years. They are not interested in watching TV. They want the iPad with instant access to content delivered through Youtube. The intro (pre roll) advertising doesn’t bother them but then again I don’t think it is sinking in either. Then there is the thought that these types of ads have been around since the invention of the silver screen, think “get your popcorn at the candy bar before the movie starts”. There is also the school of thought that all these triggers subliminally enter the brain and when you are out shopping the recognition of the brand or product is triggered. Hence “Brand Recognition”! But how do you get the best access to these impressionable minds. I would prefer if you didn’t with my kids but then again it is what I do. You get access to them via things like the latest craze on Youtube, unpacking videos. My kids always seem to end up looking at the latest Frozen product being unwrapped and critiqued but someone putting on a childish voice and trying to look at the product from the perspective of a child. Forget advertising, creative, original content wins every time. So there you have it just keep writing informative and authoritative content that will let your audience in on your expertise. Advertising won’t change in the next 10 years but content will change the way we navigate through...
That SEO minefield changed again

That SEO minefield changed again

So did you notice the Google update late in May? There was no notification just certain changes in your ranking or your SEO efforts. Your competitors may have moved dramatically or you may have changed position. Either way there was a change with a renewed focus on quality content over old, stale, irrelevant content. When was the last time you performed an audit of your sites content and structure? Have you ever performed an...
Not micro manage but micro market

Not micro manage but micro market

Set Godin has just written a very interesting article on the new way of marketing. I say new way but it is the way us online, digital marketers have been doing it for ages. That is employing a method as follows: Who is your ideal client? Where is your ideal client (can be part of question 1)? What channels do they frequent? (social, news, search, local) Identify the channel options for marketing? (viral content, targeted ads, remarketing…….) Plan the budget and ROI Go for it!! No longer can you mass market to the masses via TV or radio. People are looking for the specialist who can give them their personal product. Something to brag about to their friends! There is still the “I got the bargain of the century” mentality but now it is “I got this personalised for me, there will be no other like it, and it was the bargain of the...

As a digital agency how do you explain….

As a digital agency is getting harder and harder to explain to clients that the playing field is a constant changing animal. After reading that Google are moving to a monthly Panda update of their spam algorithm I know it will send a few clients into a frenzy. A little knowledge is a dangerous thing, in that these clients monitor their search rankings and any movement is something “you” have obviously done as Google can’t possibly update things that often. At the information being put out there so the informed can look to blame someone apart from the digital agency or even traditional agency. For more info:...