3 Advantages to Landing Pages

3 Advantages to Landing Pages

A landing page is a specifically built page within a website, or on a standalone platform, that is purely designed to get people to: Signup to something Buy something from you Deliver something to people Just help people out with something So those three advantages to landing pages: Can be campaign specific. The whole page can be to deliver one thing and one thing only so you don’t dilute your content with other offerings and information. They are quick You can have a new landing page up and going in a matter of minutes (if you have your content and template) without needing to change website design to fit. They are immensely measurable You can track EVERYHING in a landing page and thusly learn from each and every page you have built or used. You can even A/B split test without the hassle of building a mechanism to deliver the tests. A landing page is like a website on steroids, lots more sales, lots more data, lots more testing, all becoming your Intellectual Property (IP). Driving data driven decisions and more market share.   If you want to know more head on over to LeadMe...
SEO is dead or is it online advertising that is dead

SEO is dead or is it online advertising that is dead

According to the “experts” SEO is going the way of the dinosaurs and these charlatans who offer SEO services are not getting any results for their clients. Now I have just seen that online advertising is about to be declared and DOA. So according to all these experts the Internet is about to go back to its birth and become bulletin boards for people to chat about the latest incarnation of the World of Warcraft and not business. So once we take a step back and look at things we can see that all these things plus a lot more need to be considered in any business and its marketing. SEO is alive and kicking, possibly more than ever, as google keeps changing things. If you haven’t got a decent optimisation plan in place then each and every change will require a lot of work to be done with seemingly no clear results. Online advertising needs to be built around a decent premise and campaign that is going to engage. Engagement is great but unless you have an optimised site or landing page then the campaign becomes a wonderful way to spend cash on getting your name out there. We can then move into all the other acronyms. SEO, SEM, SMM, AND TLA (Three Letter Acronym). All of them necessary, except one, no prizes for guessing which one. In isolation any and all disciplines are dead and buried, however when putting a complete campaign or strategy together all channels need to be considered and...