To lease or own?

To lease or own?

At a recent workshop it was pointed out that the price of an effective and well built website seems exorbitant to a struggling small business or startup. Of course we can’t see that because we need to apply many unseen factors into every build plus years of experience translate into a seamless, and seemingly easy process. This got me thinking, what if you could lease a website like you would any other equipment within your business? The lessor takes care of the maintenance, which is a major overhead these days with security updates seeming to come out every week, and after 18 months a new lick of paint and some new curtains for the site. All of this built into a monthly expense which becomes part of the marketing budget and bit of a tax break whilst you are at it. Just thought I would throw that out there. Maybe it’s time to look at the internet as a vehicle for growth rather than a lost expense for something you will never physically...

Are you coming from Why or What?

This is a fascinating TED talk by Simon Sinek about how great leaders inspire. It boils down to deciding where you are being driven from, either you are selling the what, so the latest and greatest widget, or the why, this widget will change the world. Are you on purpose or out to make a...

How do you claim the $20000 tax break?

HOW TO GET THE NEW SMALL BUSINESS TAX WRITE OFFS WHO GETS IT? If you are registered business, i.e. you have an ABN, and it turned over less that $2 million you can claim. HOW MUCH? Businesses can buy any machinery or equipment related to their business if each item is valued at less than $20,000. You can claim the full amount from your income to reduce your tax bill. There is no limit on the number of items a business can claim. WHAT CAN I CLAIM? Cars, vans, utes, trailers, motorbikes, lawnmowers, ovens, fridges, coffee machines, other machinery, kitchens, tables and chairs, carpets, printers, photocopiers, tools, welding equipment, saws, generators, pumps, solar panels, heating, hot water units, water tanks, airconditioning units, sound and security systems, computers  – any item used for running the business – will be 100 per cent tax deductible. And of course your website! WHAT CAN’T I BUY? You cannot use the money to buy stock for your business. Horticultural plants and in-house software also do not qualify. IF MY ITEM IS $20,000 OR OVER CAN I STILL CLAIM IT? Yes, but the value of items over that amount qualify for less generous and more complicated tax breaks associated with depreciation. WHEN DOES IT START AND END? You’ll have effectively two years to take up the tax break. The small business tax deductions will start at 7.30pm May 12, 2015, and end on June 30, 2017.   Of course check with your accountant as we have been informed there are caveats to everything, of course. Source: The Sydney Morning...
That SEO minefield changed again

That SEO minefield changed again

So did you notice the Google update late in May? There was no notification just certain changes in your ranking or your SEO efforts. Your competitors may have moved dramatically or you may have changed position. Either way there was a change with a renewed focus on quality content over old, stale, irrelevant content. When was the last time you performed an audit of your sites content and structure? Have you ever performed an...
Not micro manage but micro market

Not micro manage but micro market

Set Godin has just written a very interesting article on the new way of marketing. I say new way but it is the way us online, digital marketers have been doing it for ages. That is employing a method as follows: Who is your ideal client? Where is your ideal client (can be part of question 1)? What channels do they frequent? (social, news, search, local) Identify the channel options for marketing? (viral content, targeted ads, remarketing…….) Plan the budget and ROI Go for it!! No longer can you mass market to the masses via TV or radio. People are looking for the specialist who can give them their personal product. Something to brag about to their friends! There is still the “I got the bargain of the century” mentality but now it is “I got this personalised for me, there will be no other like it, and it was the bargain of the...