Professionals and Authority

Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena. On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student. I could see his uneasy demeanor so I probed him on his sport with the view to getting my kids into the sport. That did the trick he went into “his” world and the comfort came back. We continued the meeting and I could see that he knew he was a little out of his depth but I could also see that he had made the decision to improve his skills within realm of business. So are you a professional who has honed their skills into a specific role or field? Or have you started to increase your scope so you can give back to your clients your knowledge and understanding of their needs and expertise? An all rounder will always beat a single minded expert in this business world (Tweet...
Are you Omnichannel?

Are you Omnichannel?

Yes, that is a serious question. So the next question is what IS omnichannel? Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. So first and foremost is your web presence responsive, ie it works on all devices and is still a decent sales tool on mobile devices? Are you employing offline channels to direct people to your online presence? How are you tracking this? Do you have the mechanisms to even marry the offline and online parts of your marketing and sales procedures or are you blazing away on whatever channel you can get to? Then we move into the intangible things that are hard to track and quantify, such as a decent SEO strategy. You are paying for the SEO services but no one can ever be 100% sure of it’s complete...
Automation is the new frontier

Automation is the new frontier

I have written before about the wonders automating systems with things like IFTTT and Zapier. But now people are starting to see the true power of things for everyone. Take for example the disabled who just need the door to unlock, the alarm to turn and the lights to turn on when they get home. Bet you hadn’t thought of using online automation for that? What about a distress signal instigated by an elderly person suddenly falling with a phone in there pocket then not moving. The phone would have felt the sudden fall then the lack of motion. This could then trigger an alert via an app to tell nursing home staff of the fall or one step further send a distress signal to the Ambulance service with GPS co-ordinates from the phone. We can then look at saving the planet. How about office towers that purely use lighting and air conditioning controlled by movement being detected and not relying on people to turn lights or heating/cooling off as they leave. How about using purely the power of digital assets. You instigate an online advertising campaign via Google Adwords. This campaign is driving people to your landing page to register for a free e-book. This registration is taken via Infusionsoft and these people are then in your workflow of timed and thought out sales pitches. Throughout the wholse process you are being notified of each registration that is being recorded automatically in a spreadsheet for you check or you are getting emails. Currently there about 1000 different interactions you can use online and offline to automate just about...
To lease or own?

To lease or own?

At a recent workshop it was pointed out that the price of an effective and well built website seems exorbitant to a struggling small business or startup. Of course we can’t see that because we need to apply many unseen factors into every build plus years of experience translate into a seamless, and seemingly easy process. This got me thinking, what if you could lease a website like you would any other equipment within your business? The lessor takes care of the maintenance, which is a major overhead these days with security updates seeming to come out every week, and after 18 months a new lick of paint and some new curtains for the site. All of this built into a monthly expense which becomes part of the marketing budget and bit of a tax break whilst you are at it. Just thought I would throw that out there. Maybe it’s time to look at the internet as a vehicle for growth rather than a lost expense for something you will never physically...

Are you coming from Why or What?

This is a fascinating TED talk by Simon Sinek about how great leaders inspire. It boils down to deciding where you are being driven from, either you are selling the what, so the latest and greatest widget, or the why, this widget will change the world. Are you on purpose or out to make a...