What is it?
SEO, or Search Engine Optimisation,is the fine art of getting your website, article or page to rank well within the top search engines. So if a customer searches for “widgets” your website, article or page appears toward the top of the search results.
There are 2 ways of gaining a better ranking on a search engine and they are organic and paid results. Organic is the world of SEO. You pay for the SEO expertise but the results are organic, if that makes sense.
To bring optimisation to fruition you must have a focus on strategy and what your ideal client looks like. Do you know who you are trying to get to? Do you know what they look like? Build your strategy around your client and speak to them in a language they understand.
Having said that the stats are very compelling.
Links clicked are organic
Users ignore paid ads
Begin with search engines