Watching my kids make me wonder how advertisers will access these kids in the coming years.
They are not interested in watching TV. They want the iPad with instant access to content delivered through Youtube. The intro (pre roll) advertising doesn’t bother them but then again I don’t think it is sinking in either. Then there is the thought that these types of ads have been around since the invention of the silver screen, think “get your popcorn at the candy bar before the movie starts”.
There is also the school of thought that all these triggers subliminally enter the brain and when you are out shopping the recognition of the brand or product is triggered. Hence “Brand Recognition”!
But how do you get the best access to these impressionable minds. I would prefer if you didn’t with my kids but then again it is what I do. You get access to them via things like the latest craze on Youtube, unpacking videos. My kids always seem to end up looking at the latest Frozen product being unwrapped and critiqued but someone putting on a childish voice and trying to look at the product from the perspective of a child. Forget advertising, creative, original content wins every time.
So there you have it just keep writing informative and authoritative content that will let your audience in on your expertise. Advertising won’t change in the next 10 years but content will change the way we navigate through advertising.