Email marketing without mobile is….

Email marketing without mobile is….

a bit of a problem in this modern day. According to new stats out recently, 53% of emails are now opened on a mobile device.

This also shows a serious decline in desktop applications opening emails, ie Outlook.

So for 2014 the breakdown of email clients is:

  1. iPhone 28%
  2. Gmail 16%
  3. iPad 12%
  4. Outlook 9%
  5. Apple Mail 8%

These stats then bring us to the use of coding conventions in emails. There was once the need, or rather necessity, to build all email campaigns in the antiquated table format to cope with Outlook. Goodbye Antiques!

Those days are gone and we can finally build to modern clients and browsers. Through the use of a single line of codeĀ @media screen and (-webkit-min-device-pixelratio:0) { /* Insert styles here */ } we are suddenly able to target the clients with support for HTML5 & CSS3 for a greater UX (User eXperience) design.
Then we build to the greatest client and tone things back to still deliver an experience for recipients on the non-webkit email clients.

If this all sounds like double-dutch just give us a shout and we can explain it a little better and even show you what is possible these days.

Get in touch