SEO vs SEM vs SMM

SEO vs SEM vs SMM

So you are having your head filled with all these acronyms. SEO – Search Engine Optimisation SEM – Search Engine Marketing (Adwords) SMM – Social Media Marketing How about Content Marketing Also Inbound Marketing So many things to weigh up, especially if you are a small business with little time and little budget for things like this that you don’t know. Unfortunately you need all of these things to succeed. You need to hit all of them hard to begin with then wind things back and you see what is working and what isn’t. Yes we start with a strategy based on best practice for business in your field but you can’t know how it will pan out because your personality needs to resonate with your audience. You don’t have an audience yet? Well there is part of the strategy. So basically you need to build a good base around robust research in your industry. What do people search for when they need you? This becomes the basis of an SEO strategy. Built on top of that is the Adwords campaign that utilises these search terms and enhances the foundation built for SEO. The Ads drive a targeted audience to your website or landing page or phone. You then start the work on building an audience on Social Media. You can create an audience in various management consoles on the media platforms and from there you build a campaign to get the likes, shares, phone calls or buys. Then you take the final step that spans across all of these channels and that is Inbound Marketing using content. You...
Are we going back in time?

Are we going back in time?

I remember when the Internet was a group of bulletin boards giving us information in the form of articles. Nowadays we access the articles via a search engine but we are given the same information but with pretty colours and images. Our social media feeds are becoming the place we consume news and opinion articles. We seem to be drifting away from social media sites initial intent, keeping up with friends and family over a large geographical area. Social media is now the place we consume news articles and opinion pieces. We then attempt to make our voices heard in the crowd of opinions, but we come full circle because the only people who will hear us are our family and friends. Couple the “advances” with the troll factor and we are definitely back in 1994. Trolls have been around since time in memorium and they will continue to be there for as long as they can hide their identity and get away with...
5 SEO Tactics You Can Do Now

5 SEO Tactics You Can Do Now

There are about a millions things that can be done and continuously tweaked to achieve a good ROI on your SEO spend. Just measuring ROI of SEO is an art within itself so you could easily be led down the garden path and lose your shirt very quickly. Here I have put together 5 things that you can do yourself that can deliver big results if not already in place and also it can deliver a boost just from reviewing where you are currently at with the SEO process. Have you put in alt tags for every image? Don’t just insert the title of the page or post either. You need to make the alt tag a description of the image, and maybe your brand name. The reason: it will help when people search for an image. So when they search for an image of a chair and there is your post image within alt tag of “red chair OnSwitch digital”. The old chestnut of Title Tags. Take note of what you want to rank for within the search engines. Then using that list review the title tags within your site. Do your titles address the keywords you made a list of? Is your domain name targeting your keywords or your brand? Will you use the domain name to be the focal point of a brand campaign, ie get your name out there and be found easily and quickly from a brand name search? Or are you just trying to rank for some keywords that can deliver sales, leads etc etc? Make the decision and stick to it. Do...

The collective brain

A fascinating TED talk on how we as humans have and continue to progress at amazing rates. The nodes of our collective brain are becoming more and more efficient. Another valid point raised is that no one, and that is no one, knows how to build a computer mouse from scratch. There will come a time when there are not enough people left who know or remember how to write books or program computers. This time is coming in the IT world. Some systems just cannot be updated because no one remembers how to read or write the specific programming...