3 Advantages to Landing Pages

3 Advantages to Landing Pages

A landing page is a specifically built page within a website, or on a standalone platform, that is purely designed to get people to: Signup to something Buy something from you Deliver something to people Just help people out with something So those three advantages to landing pages: Can be campaign specific. The whole page can be to deliver one thing and one thing only so you don’t dilute your content with other offerings and information. They are quick You can have a new landing page up and going in a matter of minutes (if you have your content and template) without needing to change website design to fit. They are immensely measurable You can track EVERYHING in a landing page and thusly learn from each and every page you have built or used. You can even A/B split test without the hassle of building a mechanism to deliver the tests. A landing page is like a website on steroids, lots more sales, lots more data, lots more testing, all becoming your Intellectual Property (IP). Driving data driven decisions and more market share.   If you want to know more head on over to LeadMe...
Automation is the new frontier

Automation is the new frontier

I have written before about the wonders automating systems with things like IFTTT and Zapier. But now people are starting to see the true power of things for everyone. Take for example the disabled who just need the door to unlock, the alarm to turn and the lights to turn on when they get home. Bet you hadn’t thought of using online automation for that? What about a distress signal instigated by an elderly person suddenly falling with a phone in there pocket then not moving. The phone would have felt the sudden fall then the lack of motion. This could then trigger an alert via an app to tell nursing home staff of the fall or one step further send a distress signal to the Ambulance service with GPS co-ordinates from the phone. We can then look at saving the planet. How about office towers that purely use lighting and air conditioning controlled by movement being detected and not relying on people to turn lights or heating/cooling off as they leave. How about using purely the power of digital assets. You instigate an online advertising campaign via Google Adwords. This campaign is driving people to your landing page to register for a free e-book. This registration is taken via Infusionsoft and these people are then in your workflow of timed and thought out sales pitches. Throughout the wholse process you are being notified of each registration that is being recorded automatically in a spreadsheet for you check or you are getting emails. Currently there about 1000 different interactions you can use online and offline to automate just about...
To lease or own?

To lease or own?

At a recent workshop it was pointed out that the price of an effective and well built website seems exorbitant to a struggling small business or startup. Of course we can’t see that because we need to apply many unseen factors into every build plus years of experience translate into a seamless, and seemingly easy process. This got me thinking, what if you could lease a website like you would any other equipment within your business? The lessor takes care of the maintenance, which is a major overhead these days with security updates seeming to come out every week, and after 18 months a new lick of paint and some new curtains for the site. All of this built into a monthly expense which becomes part of the marketing budget and bit of a tax break whilst you are at it. Just thought I would throw that out there. Maybe it’s time to look at the internet as a vehicle for growth rather than a lost expense for something you will never physically...

How do you claim the $20000 tax break?

HOW TO GET THE NEW SMALL BUSINESS TAX WRITE OFFS WHO GETS IT? If you are registered business, i.e. you have an ABN, and it turned over less that $2 million you can claim. HOW MUCH? Businesses can buy any machinery or equipment related to their business if each item is valued at less than $20,000. You can claim the full amount from your income to reduce your tax bill. There is no limit on the number of items a business can claim. WHAT CAN I CLAIM? Cars, vans, utes, trailers, motorbikes, lawnmowers, ovens, fridges, coffee machines, other machinery, kitchens, tables and chairs, carpets, printers, photocopiers, tools, welding equipment, saws, generators, pumps, solar panels, heating, hot water units, water tanks, airconditioning units, sound and security systems, computers  – any item used for running the business – will be 100 per cent tax deductible. And of course your website! WHAT CAN’T I BUY? You cannot use the money to buy stock for your business. Horticultural plants and in-house software also do not qualify. IF MY ITEM IS $20,000 OR OVER CAN I STILL CLAIM IT? Yes, but the value of items over that amount qualify for less generous and more complicated tax breaks associated with depreciation. WHEN DOES IT START AND END? You’ll have effectively two years to take up the tax break. The small business tax deductions will start at 7.30pm May 12, 2015, and end on June 30, 2017.   Of course check with your accountant as we have been informed there are caveats to everything, of course. Source: The Sydney Morning...
That SEO minefield changed again

That SEO minefield changed again

So did you notice the Google update late in May? There was no notification just certain changes in your ranking or your SEO efforts. Your competitors may have moved dramatically or you may have changed position. Either way there was a change with a renewed focus on quality content over old, stale, irrelevant content. When was the last time you performed an audit of your sites content and structure? Have you ever performed an...

Need a robust and affordable email service?

What is Google Apps? Google Apps is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters. Millions of organisations around the world count on Google Apps for professional email, file storage, video meetings, online calendars, document editing and more. Watch a video or find out more here. These are some highlights: Business email for your domain Looking professional matters, and that means communicating as [email protected] Gmail’s simple, powerful features help you build your brand while getting more done. Access from any location or device Check emails, share files, edit documents, hold video meetings and more, whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone. Enterprise-level management tools Robust admin settings give you total command over users, devices, security and more. Your data always belongs to you, and it goes with you, if you switch solutions. Start free...