Professionals and Authority

Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena. On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student. I could see his uneasy demeanor so I probed him on his sport with the view to getting my kids into the sport. That did the trick he went into “his” world and the comfort came back. We continued the meeting and I could see that he knew he was a little out of his depth but I could also see that he had made the decision to improve his skills within realm of business. So are you a professional who has honed their skills into a specific role or field? Or have you started to increase your scope so you can give back to your clients your knowledge and understanding of their needs and expertise? An all rounder will always beat a single minded expert in this business world (Tweet...
Geo locate and local advertising

Geo locate and local advertising

A funny thing happened on the way to the news this morning….. I was served an ad for Rundle Mall in Adelaide. This should not be that weird a thing but I am on the Gold Coast. Then I did a quick check on my IP address and where that said I was, Darwin. So I am a consumer on the Gold Coast, being mapped as being in Darwin, being served advertisements for Adelaide. Mind you this all on a desktop PC and not a mobile device with some form of GPS in it. So with the decline in the use of desktop PC’s are we seeing the decline in marketers abilities to deliver effective and efficient solutions to their clients? I think we might be, but on the other hand how do you combat the lack of consistent geo location information when the world is becoming smaller and the delivery of services is not so much a local transaction...
When home cooking comes home

When home cooking comes home

So how does a home cooked meal sound at the end of an exhausting day plus a long commute to and from work? No more fast food and more fresh food. Well Gigamunch aims to satisfy that craving! ( see what I did there ) Like Sarah Spigelman Richter over on Mashable pointed out this is the extension of the Uber and Airbnb model. Marrying two sides of the consumer retailer relationship. Do you love to cook but don’t want a career working in a kitchen? Great why don’t you show your talent to a select few in the area who just want a decent meal made for them. There’s a whole world of local cooks creating amazing, homemade food. We help you discover meals and deliver them to you. – Gigamunch...
Are we making things too complicated?

Are we making things too complicated?

Lately I have been working with more and more companies who tell me they know what they are doing in the world of digital. However I find that they have a very simplified overview of what is possible and how it is possible. I am not a man who speaks in tongues about the latest proxy server settings and whether or not to use a CDN to deliver your optimised and targeted content. I would prefer delivering a strategy that is driven by you to get you the outcome your require. The technical part can be left to us and you can concentrate of delivering the greatest value to your customer, just like I am trying to do for you. So are we complicating things by trying to bombard you with a plethora of options that you may not have even heard of? No the options out there are limitless so we are trying to whittle down the options so you can make a decision to meet your goals, not goals set by us. As the customer you need to go to your digital marketer or traditional marketer and “tell them” what you are trying to achieve, not them “tell you”. Fore armed is fore warned.    ...
5 SEO Tactics You Can Do Now

5 SEO Tactics You Can Do Now

There are about a millions things that can be done and continuously tweaked to achieve a good ROI on your SEO spend. Just measuring ROI of SEO is an art within itself so you could easily be led down the garden path and lose your shirt very quickly. Here I have put together 5 things that you can do yourself that can deliver big results if not already in place and also it can deliver a boost just from reviewing where you are currently at with the SEO process. Have you put in alt tags for every image? Don’t just insert the title of the page or post either. You need to make the alt tag a description of the image, and maybe your brand name. The reason: it will help when people search for an image. So when they search for an image of a chair and there is your post image within alt tag of “red chair OnSwitch digital”. The old chestnut of Title Tags. Take note of what you want to rank for within the search engines. Then using that list review the title tags within your site. Do your titles address the keywords you made a list of? Is your domain name targeting your keywords or your brand? Will you use the domain name to be the focal point of a brand campaign, ie get your name out there and be found easily and quickly from a brand name search? Or are you just trying to rank for some keywords that can deliver sales, leads etc etc? Make the decision and stick to it. Do...
How will advertising change over the next 10 years?

How will advertising change over the next 10 years?

Watching my kids make me wonder how advertisers will access these kids in the coming years. They are not interested in watching TV. They want the iPad with instant access to content delivered through Youtube. The intro (pre roll) advertising doesn’t bother them but then again I don’t think it is sinking in either. Then there is the thought that these types of ads have been around since the invention of the silver screen, think “get your popcorn at the candy bar before the movie starts”. There is also the school of thought that all these triggers subliminally enter the brain and when you are out shopping the recognition of the brand or product is triggered. Hence “Brand Recognition”! But how do you get the best access to these impressionable minds. I would prefer if you didn’t with my kids but then again it is what I do. You get access to them via things like the latest craze on Youtube, unpacking videos. My kids always seem to end up looking at the latest Frozen product being unwrapped and critiqued but someone putting on a childish voice and trying to look at the product from the perspective of a child. Forget advertising, creative, original content wins every time. So there you have it just keep writing informative and authoritative content that will let your audience in on your expertise. Advertising won’t change in the next 10 years but content will change the way we navigate through...