Is there still a place for traditional marketing?

Is there still a place for traditional marketing?

Too bloody right there is! I was meeting with a potential client the other day after being introduced to them via a traditional PR firm. This firm does not have a handle on digital yet and at the moment do not need it to survive, or even thrive in their case. Even though their digital chops are not there it struck me during this meeting as they presented their “traditional” approach that without the “old school” approach the digital tac becomes that much harder. Think of somewhere like Super Amart. Dan and the crew from Next Thursday are doing a fantastic job of getting that brand seen and known a little better through the use of a “back to basics” approach of getting a great looking product up and in front of people, literally (think massive billboards). This approach is then creating that “top of mind” for someone to go and search online for Super Amart, not “affordable leather couches” where the search results have been flooded by companies who can import cheap couches then spend the savings on SEO and SEM. Wouldn’t you prefer a method of bringing the old and new together to deliver the most cost effective execution imaginable? I sure as hell would.   How many cliche’s did you spot...
What is a digital native?

What is a digital native?

According to Wikipedia a digital native is: a person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age. Well, I have just been referred to as a native, which I find amusing. I am 42, computers were not common place until I was in the final year of high school and the internet hadn’t become mainstream until I hit university, and even then it was bulletin boards accessible via a Unix dumb terminal. So for me to be called a digital native is like my grandmother has been on Facebook forever. This brings us to the next question. What are kids of tomorrow going to do if there is no internet access and no technology to access it? They might become part of the “revolution” and go analogue. In fact a recent book “The revenge of analog” by David Sax, clearly shows that the days of analogue are not numbered, in fact with the modern world moving at such a pace the young are going back to something much simpler. So the marketer in me then asks, how can we marry the two and produce something with the power of digital but the relaxed vibe of analogue? I don’t know yet, but whomever works it out will be a rich...
Are you starting with why?

Are you starting with why?

What is your Why? After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of "Why" when assessing a business or potential client. Well the novelty wore off after a period when I didn't really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book "Start with why" and I suddenly get it. Do you start with why when assessing a new product you are going to produce? Do you ask why when approving a new piece of marketing? Do you ask why when you get up in the morning to get yourself into the office before anyone else?   The why is your driving force! Why did you start your business and why do you keep going? Can you align your why with what you are putting out there? Anyway watch the talk and definitely get a hold of the book, or as I did the...
Professionals and Authority

Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena. On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student. I could see his uneasy demeanor so I probed him on his sport with the view to getting my kids into the sport. That did the trick he went into “his” world and the comfort came back. We continued the meeting and I could see that he knew he was a little out of his depth but I could also see that he had made the decision to improve his skills within realm of business. So are you a professional who has honed their skills into a specific role or field? Or have you started to increase your scope so you can give back to your clients your knowledge and understanding of their needs and expertise? An all rounder will always beat a single minded expert in this business world (Tweet...
How to rank for gold coast digital agency

How to rank for gold coast digital agency

These days there are methods and theories around everything to do with SEO, SMM and SEM. Most believe that if you link things back and forth that the gain will outweigh the effort. I am of the opinion that you need to build quality content that will show you know your stuff and display something that is of use to someone else. The “how” to rank for gold coast digital agency First to do is to write an article to clearly defines where you sit within the gold coast digital agency community. Then broadcast aforementioned post to the relevant social media channels, even promote that you are a digital agency on the gold coast within the channel. See if you can gain some backlinks either by using citations and that directly refer to advertising agency that specialises in digital located within the Gold Coast and Brisbane areas.   Then sit back, record and measure constantly to see what has been gained, or...
10 random facts that make you think

10 random facts that make you think

Just a few facts to amaze and bewilder your friends when sitting around chewing the fat. In 1903 the Wright Brothers flew for the first time. 66 years later, man landed on the Moon in 1969. (Source: Reddit/mry8z) Water bears, or Tardigrades, are typically 0.5 mm in length and can survive virtually anything. Even the vacuum of space. (Source: Reddit/Rage-) It can take a photon 40,000 years to travel from the core of the sun to the surface, but only 8 minutes to travel the rest of the way to earth. (Source: Reddit/Bkaps) In russia, they did not have any weapons when the Americans attacked so they decided to cover the streets in butter and attack them with fryingpans and spoons. It worked A group of hippos are called a crash. A group of zebras are called a zeal. A group of crows are called a....MURDER A group of apes are called a shrewdness. A group of giraffes are called a tower. A group of emus are called a ....MOB (Source: thatOCDchic) All polar bears are left handed. The woolly mammoth was around when the pyramids were being built. Abalones (a snail) have 5 assholes. Honey does not spoil. You could feasibly eat 3000 year old honey. There are more possible iterations of a game of chess than there are atoms in the known universe. Thank you, that is...
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