5 Must Read Business Books for 2017

5 Must Read Business Books for 2017

Yes, I know, yet another list of business books that you need to read in 2017. There is a difference here though, I promise. These business books are things that have specifically helped me as a small business owner better understand myself and my audience. So I tell people I read a LOT, but in actual fact I listen a lot. I spend so much time in my car driving that I have taken to listening to business books whilst I drive, or not drive, depending on the traffic. So here are my top 5 business books for 2017, that just so happen to come in audio version also. The List The Revenge of Analog by David Sax Now I didn’t agree with everything David had to say, especially about the need for computers in education, but overall it was a fascinating look into “old being brand new”. Think vinyl records and cameras using film. The next generation are fascinated with aesthetic of days gone by and so are embracing it. It will be interesting to see if the trends highlighted in this book stay the course though. Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson If you ever needed a blueprint for getting a business off the ground and every step after that then this is the book for you. Rather than vague examples of what could be achieved this book actually gives you a plan to execute. Just make sure you take notes and work through the tasks. Be Obsessed or Be Average by Grant Cardone  Grant Cardone can be a bit...
What is a digital native?

What is a digital native?

According to Wikipedia a digital native is: a person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age. Well, I have just been referred to as a native, which I find amusing. I am 42, computers were not common place until I was in the final year of high school and the internet hadn’t become mainstream until I hit university, and even then it was bulletin boards accessible via a Unix dumb terminal. So for me to be called a digital native is like my grandmother has been on Facebook forever. This brings us to the next question. What are kids of tomorrow going to do if there is no internet access and no technology to access it? They might become part of the “revolution” and go analogue. In fact a recent book “The revenge of analog” by David Sax, clearly shows that the days of analogue are not numbered, in fact with the modern world moving at such a pace the young are going back to something much simpler. So the marketer in me then asks, how can we marry the two and produce something with the power of digital but the relaxed vibe of analogue? I don’t know yet, but whomever works it out will be a rich...
Are you starting with why?

Are you starting with why?

What is your Why? After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of "Why" when assessing a business or potential client. Well the novelty wore off after a period when I didn't really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book "Start with why" and I suddenly get it. Do you start with why when assessing a new product you are going to produce? Do you ask why when approving a new piece of marketing? Do you ask why when you get up in the morning to get yourself into the office before anyone else?   The why is your driving force! Why did you start your business and why do you keep going? Can you align your why with what you are putting out there? Anyway watch the talk and definitely get a hold of the book, or as I did the...
Professionals and Authority

Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena. On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student. I could see his uneasy demeanor so I probed him on his sport with the view to getting my kids into the sport. That did the trick he went into “his” world and the comfort came back. We continued the meeting and I could see that he knew he was a little out of his depth but I could also see that he had made the decision to improve his skills within realm of business. So are you a professional who has honed their skills into a specific role or field? Or have you started to increase your scope so you can give back to your clients your knowledge and understanding of their needs and expertise? An all rounder will always beat a single minded expert in this business world (Tweet...
Geo locate and local advertising

Geo locate and local advertising

A funny thing happened on the way to the news this morning….. I was served an ad for Rundle Mall in Adelaide. This should not be that weird a thing but I am on the Gold Coast. Then I did a quick check on my IP address and where that said I was, Darwin. So I am a consumer on the Gold Coast, being mapped as being in Darwin, being served advertisements for Adelaide. Mind you this all on a desktop PC and not a mobile device with some form of GPS in it. So with the decline in the use of desktop PC’s are we seeing the decline in marketers abilities to deliver effective and efficient solutions to their clients? I think we might be, but on the other hand how do you combat the lack of consistent geo location information when the world is becoming smaller and the delivery of services is not so much a local transaction...
When home cooking comes home

When home cooking comes home

So how does a home cooked meal sound at the end of an exhausting day plus a long commute to and from work? No more fast food and more fresh food. Well Gigamunch aims to satisfy that craving! ( see what I did there ) Like Sarah Spigelman Richter over on Mashable pointed out this is the extension of the Uber and Airbnb model. Marrying two sides of the consumer retailer relationship. Do you love to cook but don’t want a career working in a kitchen? Great why don’t you show your talent to a select few in the area who just want a decent meal made for them. There’s a whole world of local cooks creating amazing, homemade food. We help you discover meals and deliver them to you. – Gigamunch...