SEO vs SEM vs SMM

SEO vs SEM vs SMM

So you are having your head filled with all these acronyms. SEO – Search Engine Optimisation SEM – Search Engine Marketing (Adwords) SMM – Social Media Marketing How about Content Marketing Also Inbound Marketing So many things to weigh up, especially if you are a small business with little time and little budget for things like this that you don’t know. Unfortunately you need all of these things to succeed. You need to hit all of them hard to begin with then wind things back and you see what is working and what isn’t. Yes we start with a strategy based on best practice for business in your field but you can’t know how it will pan out because your personality needs to resonate with your audience. You don’t have an audience yet? Well there is part of the strategy. So basically you need to build a good base around robust research in your industry. What do people search for when they need you? This becomes the basis of an SEO strategy. Built on top of that is the Adwords campaign that utilises these search terms and enhances the foundation built for SEO. The Ads drive a targeted audience to your website or landing page or phone. You then start the work on building an audience on Social Media. You can create an audience in various management consoles on the media platforms and from there you build a campaign to get the likes, shares, phone calls or buys. Then you take the final step that spans across all of these channels and that is Inbound Marketing using content. You...
Where did customer service go?

Where did customer service go?

Just recently I spent some time looking for a new car and a new motorbike. Yep, both at the same time (long story). Anyway I was wandering around the local Audi dealers car lot checking out the second hand cars. I spent a good 15 minutes climbing in and out of the cars trying to work out what model I liked and would fit my family and work needs. I narrow it down to 2 cars that are well and truly in my price range and I wait….. and wait…. and wait…. All the sales staff see me roaming the yard and they are too busy chatting to each other and making coffee. Generally judging my appearance to be someone who couldn’t possibly be able to purchase an Audi directly from a dealer. Admittedly I probably wouldn’t strike anyone as an Audi driver, particularly this day as I was wearing old jeans, a motorbike jacket and carrying a bike helmet. Having said that, it shouldn’t matter what I look like. I was seriously looking for a high end car!!! I work on the internet so I don’t see the customers I drive to clients businesses so I don’t get a chance to judge so in this modern world, face-to-face salespeople shouldn’t judge...
5 Must Read Business Books for 2017

5 Must Read Business Books for 2017

Yes, I know, yet another list of business books that you need to read in 2017. There is a difference here though, I promise. These business books are things that have specifically helped me as a small business owner better understand myself and my audience. So I tell people I read a LOT, but in actual fact I listen a lot. I spend so much time in my car driving that I have taken to listening to business books whilst I drive, or not drive, depending on the traffic. So here are my top 5 business books for 2017, that just so happen to come in audio version also. The List The Revenge of Analog by David Sax Now I didn’t agree with everything David had to say, especially about the need for computers in education, but overall it was a fascinating look into “old being brand new”. Think vinyl records and cameras using film. The next generation are fascinated with aesthetic of days gone by and so are embracing it. It will be interesting to see if the trends highlighted in this book stay the course though. Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson If you ever needed a blueprint for getting a business off the ground and every step after that then this is the book for you. Rather than vague examples of what could be achieved this book actually gives you a plan to execute. Just make sure you take notes and work through the tasks. Be Obsessed or Be Average by Grant Cardone  Grant Cardone can be a bit...
What is a digital native?

What is a digital native?

According to Wikipedia a digital native is: a person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age. Well, I have just been referred to as a native, which I find amusing. I am 42, computers were not common place until I was in the final year of high school and the internet hadn’t become mainstream until I hit university, and even then it was bulletin boards accessible via a Unix dumb terminal. So for me to be called a digital native is like my grandmother has been on Facebook forever. This brings us to the next question. What are kids of tomorrow going to do if there is no internet access and no technology to access it? They might become part of the “revolution” and go analogue. In fact a recent book “The revenge of analog” by David Sax, clearly shows that the days of analogue are not numbered, in fact with the modern world moving at such a pace the young are going back to something much simpler. So the marketer in me then asks, how can we marry the two and produce something with the power of digital but the relaxed vibe of analogue? I don’t know yet, but whomever works it out will be a rich...
Are you starting with why?

Are you starting with why?

What is your Why? After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of "Why" when assessing a business or potential client. Well the novelty wore off after a period when I didn't really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book "Start with why" and I suddenly get it. Do you start with why when assessing a new product you are going to produce? Do you ask why when approving a new piece of marketing? Do you ask why when you get up in the morning to get yourself into the office before anyone else?   The why is your driving force! Why did you start your business and why do you keep going? Can you align your why with what you are putting out there? Anyway watch the talk and definitely get a hold of the book, or as I did the...
Professionals and Authority

Professionals and Authority

So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena. On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student. I could see his uneasy demeanor so I probed him on his sport with the view to getting my kids into the sport. That did the trick he went into “his” world and the comfort came back. We continued the meeting and I could see that he knew he was a little out of his depth but I could also see that he had made the decision to improve his skills within realm of business. So are you a professional who has honed their skills into a specific role or field? Or have you started to increase your scope so you can give back to your clients your knowledge and understanding of their needs and expertise? An all rounder will always beat a single minded expert in this business world (Tweet...
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