News & Views

Consider this space the place for all of my, Matt Coopz, brain dumps of things that have interested me or got me thinking. Topics can be wide ranging, however almost always they will be related back to tech or marketing. Enjoy!

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What are CPL, CPA and ROI within marketing?

July 07, 20241 min read

CPL, CPA, and ROI are all acronyms that are commonly used in marketing.

CPL stands for “cost per lead,” and it refers to the amount of money that a company spends on acquiring a new lead.

CPA stands for “cost per acquisition,” and it refers to the amount of money that a company spends on acquiring a new customer.

ROI stands for “return on investment,” and it is a measure of how much revenue a company earns in relation to the amount of money that it spends on marketing and advertising.

In general, a good marketing campaign will have a low CPL and CPA and a high ROI.

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