After watching a very interesting TED talk a couple of years ago by a guy named Simon Sinek (Youtube vid below) I started to ask the question of “Why” when assessing a business or potential client.
Well the novelty wore off after a period when I didn’t really see how this worked or if it really worked. Fast forward to now and I have just finished reading the book “Start with why” and I suddenly get it.
So, I had the pleasure of meeting a professional athlete yesterday who was a quiet and humble man who had an air of a man who knew who he was and what he could do in his arena.
On the other side here was a man who had conquered his sport and had a worldwide following but in his new venture as business owner and ambassador he was a new student.read more
A funny thing happened on the way to the news this morning…..
I was served an ad for Rundle Mall in Adelaide.
This should not be that weird a thing but I am on the Gold Coast.
Then I did a quick check on my IP address and where that said I was, Darwin.
So I am a consumer on the Gold Coast, being mapped as being in Darwin, being served advertisements for Adelaide.read more
So how does a home cooked meal sound at the end of an exhausting day plus a long commute to and from work? No more fast food and more fresh food.
Well Gigamunch aims to satisfy that craving! ( see what I did there )read more
Lately I have been working with more and more companies who tell me they know what they are doing in the world of digital. However I find that they have a very simplified overview of what is possible and how it is possible.read more
There are about a millions things that can be done and continuously tweaked to achieve a good ROI on your SEO spend. Just measuring ROI of SEO is an art within itself so you could easily be led down the garden path and lose your shirt very quickly.read more