Where did that time go?

Where did that time go?

So it would appear I haven’t posted in a damned long time!! The reason I would like to give is that I have just been too busy helping my clients achieve some amazing results….. Isn’t that was a “marketing” agency is supposed to say? Well it is because I am not practising what I preach. “Make sure you post at least twice a month to get that SEO and Social love.” There you have it. So there was been a lot of changes in this work in the last year. Just trying to remember everything that has happened but it won’t come to me. I’ll put together something...
SEO vs SEM vs SMM

SEO vs SEM vs SMM

So you are having your head filled with all these acronyms. SEO – Search Engine Optimisation SEM – Search Engine Marketing (Adwords) SMM – Social Media Marketing How about Content Marketing Also Inbound Marketing So many things to weigh up, especially if you are a small business with little time and little budget for things like this that you don’t know. Unfortunately you need all of these things to succeed. You need to hit all of them hard to begin with then wind things back and you see what is working and what isn’t. Yes we start with a strategy based on best practice for business in your field but you can’t know how it will pan out because your personality needs to resonate with your audience. You don’t have an audience yet? Well there is part of the strategy. So basically you need to build a good base around robust research in your industry. What do people search for when they need you? This becomes the basis of an SEO strategy. Built on top of that is the Adwords campaign that utilises these search terms and enhances the foundation built for SEO. The Ads drive a targeted audience to your website or landing page or phone. You then start the work on building an audience on Social Media. You can create an audience in various management consoles on the media platforms and from there you build a campaign to get the likes, shares, phone calls or buys. Then you take the final step that spans across all of these channels and that is Inbound Marketing using content. You...
Where did customer service go?

Where did customer service go?

Just recently I spent some time looking for a new car and a new motorbike. Yep, both at the same time (long story). Anyway I was wandering around the local Audi dealers car lot checking out the second hand cars. I spent a good 15 minutes climbing in and out of the cars trying to work out what model I liked and would fit my family and work needs. I narrow it down to 2 cars that are well and truly in my price range and I wait….. and wait…. and wait…. All the sales staff see me roaming the yard and they are too busy chatting to each other and making coffee. Generally judging my appearance to be someone who couldn’t possibly be able to purchase an Audi directly from a dealer. Admittedly I probably wouldn’t strike anyone as an Audi driver, particularly this day as I was wearing old jeans, a motorbike jacket and carrying a bike helmet. Having said that, it shouldn’t matter what I look like. I was seriously looking for a high end car!!! I work on the internet so I don’t see the customers I drive to clients businesses so I don’t get a chance to judge so in this modern world, face-to-face salespeople shouldn’t judge...