Yes, that is a serious question. So the next question is what IS omnichannel?
Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
So first and foremost is your web presence responsive, ie it works on all devices and is still a decent sales tool on mobile devices?
Are you employing offline channels to direct people to your online presence? How are you tracking this?
Do you have the mechanisms to even marry the offline and online parts of your marketing and sales procedures or are you blazing away on whatever channel you can get to?
Then we move into the intangible things that are hard to track and quantify, such as a decent SEO strategy. You are paying for the SEO services but no one can ever be 100% sure of it’s complete effect.