Lately I have been working with more and more companies who tell me they know what they are doing in the world of digital. However I find that they have a very simplified overview of what is possible and how it is possible.
I am not a man who speaks in tongues about the latest proxy server settings and whether or not to use a CDN to deliver your optimised and targeted content. I would prefer delivering a strategy that is driven by you to get you the outcome your require. The technical part can be left to us and you can concentrate of delivering the greatest value to your customer, just like I am trying to do for you.
So are we complicating things by trying to bombard you with a plethora of options that you may not have even heard of? No the options out there are limitless so we are trying to whittle down the options so you can make a decision to meet your goals, not goals set by us.
As the customer you need to go to your digital marketer or traditional marketer and “tell them” what you are trying to achieve, not them “tell you”. Fore armed is fore warned.