Are you Mobile Ready?

Is your site ready for the latest google changes? Can you deliver a good mobile experience for your clients or users?
Book a free consult

Empowering small business

Are you a small business looking to punch above your weight? We are and we do. We can help!
Get in touch

Our Company

Combining the disciplines of thought and process, OnSwitch digital is in a unique position to offer you a new perspective. We are a digital agency with a difference, in that we are not an agency who is going to “sell” you a solution. We will give you a solution to your problem and then you have the power to take the solution and grow.
Learn More

Digital Marketing

Get your message out there through the measurable medium of digital

Big Data

We take your data and make sense of the chaos. Insights you thought were not even there

SEO, SEM & Social

By combining an active and passive approach to marketing, amazing things can happen

Want it to make sense?

Got a lot of data that you cannot see through?
Make sense!

What is success to you?

What you classify as a successful campaign, statement of work or website is different to what another business classes as success. Our method starts with sitting down and working out what will be a success in your mind come final sign off time. That way we are all working toward the same goal.

What do you do with your data?

Have you sat down and looked at all the data that you are collecting on a daily basis? If you have, do you know where to find the insights needed to make a real change? What if you got an outsider, us, in to look at your data and extrapolate some insights to help you make better decisions?

Want to know more?

Even if you just want to know what SEO means.
Ask us now!

Latest thoughts

Are we making things too complicated?

Lately I have been working with more and more companies who tell me they know what they are doing in the world of digital. However I find that they have a very simplified overview of what is possible and how it is possible. I am not a man who speaks in tongues about the latest proxy server settings and whether or not to use a CDN to deliver your optimised and targeted content. I would prefer delivering a strategy that is driven by you to get you the outcome your require. The technical part can be left to us and you can concentrate of delivering the greatest value to your customer, just like I am trying to do for you. So are we complicating things by trying to bombard you with a plethora of options that you may not have even heard of? No the options out there are limitless so we are trying to whittle down the options so you can make a decision to meet your goals, not goals set by us. As the customer you need to go to your digital marketer or traditional marketer and "tell them" what you are trying to achieve, not them "tell you". Fore armed is fore warned.  ... read more

5 SEO Tactics You Can Do Now

There are about a millions things that can be done and continuously tweaked to achieve a good ROI on your SEO spend. Just measuring ROI of SEO is an art within itself so you could easily be led down the garden path and lose your shirt very quickly. Here I have put together 5 things that you can do yourself that can deliver big results if not already in place and also it can deliver a boost just from reviewing where you are currently at with the SEO process. Have you put in alt tags for every image? Don’t just insert the title of the page or post either. You need to make the alt tag a description of the image, and maybe your brand name. The reason: it will help when people search for an image. So when they search for an image of a chair and there is your post image within alt tag of “red chair OnSwitch digital”. The old chestnut of Title Tags. Take note of what you want to rank for within the search engines. Then using that list review the title tags within your site. Do your titles address the keywords you made a list of? Is your domain name targeting your keywords or your brand? Will you use the domain name to be the focal point of a brand campaign, ie get your name out there and be found easily and quickly from a brand name search? Or are you just trying to rank for some keywords that can deliver sales, leads etc etc? Make the decision and stick to it. Do... read more

How will advertising change over the next 10 years?

Watching my kids make me wonder how advertisers will access these kids in the coming years. They are not interested in watching TV. They want the iPad with instant access to content delivered through Youtube. The intro (pre roll) advertising doesn’t bother them but then again I don’t think it is sinking in either. Then there is the thought that these types of ads have been around since the invention of the silver screen, think “get your popcorn at the candy bar before the movie starts”. There is also the school of thought that all these triggers subliminally enter the brain and when you are out shopping the recognition of the brand or product is triggered. Hence “Brand Recognition”! But how do you get the best access to these impressionable minds. I would prefer if you didn’t with my kids but then again it is what I do. You get access to them via things like the latest craze on Youtube, unpacking videos. My kids always seem to end up looking at the latest Frozen product being unwrapped and critiqued but someone putting on a childish voice and trying to look at the product from the perspective of a child. Forget advertising, creative, original content wins every time. So there you have it just keep writing informative and authoritative content that will let your audience in on your expertise. Advertising won’t change in the next 10 years but content will change the way we navigate through... read more

Are you Omnichannel?

Yes, that is a serious question. So the next question is what IS omnichannel? Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. So first and foremost is your web presence responsive, ie it works on all devices and is still a decent sales tool on mobile devices? Are you employing offline channels to direct people to your online presence? How are you tracking this? Do you have the mechanisms to even marry the offline and online parts of your marketing and sales procedures or are you blazing away on whatever channel you can get to? Then we move into the intangible things that are hard to track and quantify, such as a decent SEO strategy. You are paying for the SEO services but no one can ever be 100% sure of it’s complete... read more

10 random facts that make you think

Just a few facts to amaze and bewilder your friends when sitting around chewing the fat. In 1903 the Wright Brothers flew for the first time. 66 years later, man landed on the Moon in 1969. (Source: Reddit/mry8z) Water bears, or Tardigrades, are typically 0.5 mm in length and can survive virtually anything. Even the vacuum of space. (Source: Reddit/Rage-) It can take a photon 40,000 years to travel from the core of the sun to the surface, but only 8 minutes to travel the rest of the way to earth. (Source: Reddit/Bkaps) In russia, they did not have any weapons when the Americans attacked so they decided to cover the streets in butter and attack them with fryingpans and spoons. It worked A group of hippos are called a crash. A group of zebras are called a zeal. A group of crows are called a....MURDER A group of apes are called a shrewdness. A group of giraffes are called a tower. A group of emus are called a ....MOB (Source: thatOCDchic) All polar bears are left handed. The woolly mammoth was around when the pyramids were being built. Abalones (a snail) have 5 assholes. Honey does not spoil. You could feasibly eat 3000 year old honey. There are more possible iterations of a game of chess than there are atoms in the known universe. Thank you, that is... read more

SEO is dead or is it online advertising that is dead

According to the “experts” SEO is going the way of the dinosaurs and these charlatans who offer SEO services are not getting any results for their clients. Now I have just seen that online advertising is about to be declared and DOA. So according to all these experts the Internet is about to go back to its birth and become bulletin boards for people to chat about the latest incarnation of the World of Warcraft and not business. So once we take a step back and look at things we can see that all these things plus a lot more need to be considered in any business and its marketing. SEO is alive and kicking, possibly more than ever, as google keeps changing things. If you haven’t got a decent optimisation plan in place then each and every change will require a lot of work to be done with seemingly no clear results. Online advertising needs to be built around a decent premise and campaign that is going to engage. Engagement is great but unless you have an optimised site or landing page then the campaign becomes a wonderful way to spend cash on getting your name out there. We can then move into all the other acronyms. SEO, SEM, SMM, AND TLA (Three Letter Acronym). All of them necessary, except one, no prizes for guessing which one. In isolation any and all disciplines are dead and buried, however when putting a complete campaign or strategy together all channels need to be considered and... read more

Our Skills

SEO

Search engine optimisation is a bit like playing chess with a board that could change shape any second. After years of playing this game we have developed systems that work without the need to worry about penalties.

SEM

Search engine marketing is a matter of putting yourself in your customers shoes. What is your ideal customer? What is it they want and how do you engage them and make them buy? There is the art in it, that we know.

Website Design

Of course at the heart of any agency is the ability to build things that work. We don’t always rebuild a website. It might be a case of performing optimised alterations and then focussing on a strategy.

More than just websites

Think you need a new website? Do you, or do you just need a better strategy?
Matt is someone who was the right cultural fit, and this is often a hard thing to nail. It was his ability to explain things that made sense when other IT geeks only tried to feel powerful by confusing you using words that made no sense and only frustrated everyone. Beyond this, Matt took the ball and ran with it. He’s welcome at our boardroom table anytime as both the internal and external clients dig him. An all round good guy. Dan Adler

Managing Director, The Really Quite Good Ideas Company

Matt is really up to date and knowledgeable in digital marketing trends. I like to work with people that really enjoy what they do and you only have to spend 15 minutes over a coffee with him to understand his passion for IT and digital marketing. He knows his stuff, shows interest in what you do, looks for strategies to employ in your business and focuses on results. David Ford

Recruitment Specialist, New Point Recruitment

I’m very happy with the work Matt has done for us. He recently optimised our site and within two weeks there was a dramatic jump in traffic. Joel Helmes

General Manager, Behind The Wheel

Don't Be Shy

Drop us a line any time, and we can chat about what is truly possible in the digital space and beyond.
Flick the switch